Facebook created the social newsfeed and has revolutionized how consumers ingest information. I check my Facebook profile a couple times a day (if not more) to see what others are doing on the whole. The news feed model has spread like wildfire through the fabric of the social networking world and now there are probably at least one hundred various social networks doing something similar, integrating with Facebook or betting on Google Open Social. Though I have not been a big fan of Plaxo in the past, I think the Plaxo Pulse has done the best job of integrating lots of different social networks and social information sharing resources while challenging LinkedIn’s dominance (allowing me to integrate my LinkedIn profile with Plaxo – brilliant.)
Managing all these identities with different people involved in different networks with different information is challenging. Google my full name “Nikesh Parekh” and you get:
Nikesh Parekh’s LinkedIn Profile
- Nikesh Parekh’s Blogger Profile (which I started in 2005 and never really developed)
- Nikesh Parekh’s ActiveRain profile
Nikesh Parekh’s Naymz profile (signed up for but never really finished)
Nikesh’s Zoominfo profile
Nikesh Parekh’s Amazon profile
Nikesh Parekh’s Spoke profile
Nikesh’s Facebook profile
Finally on Page 3 – Nikesh Parekh’s Blog
Anyways, my point being, more and more people are using the Internet and Google as their primary source for information. Management of your personal search results and consistency of information across social networks seems like a core problem that more and more people are going to run into. In the process of trying to “share” my blog with others, I had to log into at least four different social outlets (just to start): Facebook, Plaxo, LinkedIn, and Digg.
I know there are lots of companies going after either 1) being the dominant social network or 2) creating an integrated social network platform to make it easier for people to manage their information. Brad Feld wrote a good blog here on “Friend Integration” which is not exactly my pain point, but it is interesting nonetheless.
My gut tells me there has got to be a better way, there are lots of opportunities here and a big need beyond the two opportunities above. Any other thoughts?