I visited the NEW Amazon book store in Seattle’s University Village shopping center. I have to admit, I was pretty underwhelmed by the experience. It felt … well… like a book store, specifically a small Barnes & Noble bookstore. The middle of the store featured Amazon’s consumer electronics like the Kindle, Fire and Alexa. I was expecting or hoping for a lot more of the future of reading and literature and less of the actual books. Yes, Amazon is using their data, reviews and ratings to select and merchandise the inventory in the store, but the store did not capture my imagination of the what the future will hold similar to an Apple store or [gasp] a Microsoft store.
But the Apple store was not built in a day.